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Social exchange theory communication Oct 28,  · Social psychology and social identity theory. Like speech accommodation theory, communication accommodation theory continues to draw from social psychology, particularly from four main socio-psychology theories: similarity-attraction, social exchange, causal attribution and intergroup rectoria.unal.edu.co theories help to explain why speakers seek to converge or diverge from the . 3 days ago · The coronavirus is a serious stress test for social protection and health systems. This unpredictable, large-scale health challenge affecting the global population and requiring urgent mobilization of resources revealed the different levels of preparedness of health care systems necessary to deal with an outbreak of this magnitude. 4 hours ago · The supporters of the great man theory concentrated mainly on well known historical political and military leaders (Leadership Theories, The Great Man Theory, ¶1). Verified expert. Trait theory is based on a set of generalized traits. Years of research has validated this theory’s foundation. In other words, some people are born to become leaders and leadership is a heroic act. In many.
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Social Exchange Theory - CMST 300: Theories of Communication

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Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. The most comprehensive social exchange theories are those of the American social psychologists John W. Thibaut — and Harold H. Kelley — , the American sociologists George C. Social exchange theory communication social exchange theory communication.

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This theory concerns " 1 the behavioral changes that people make to attune their communication to their partner, 2 the extent to which people perceive their partner as appropriately attuning to them.

social exchange theory communication

Doing this helps the message sender gain approval from the receiver, communicaton efficiency in communication between both parties, and helps the sender maintain a positive social identity. This theory is concerned with the links between language, context, and identity. The communication accommodation theory has broadened this theory to include not only speech but also the "non-verbal and discursive dimensions of social interaction".

social exchange theory communication

Like speech accommodation theory, communication accommodation theory continues to draw from social psychologyparticularly from four main socio-psychology theories: similarity-attraction, social exchangecausal attribution and intergroup distinctiveness. These theories help to explain why speakers seek to converge or diverge from the language, marx social stratification, accent and behavior of their interlocutors. CAT also relies heavily in social identity theory.

This latter theory argues that a person's self-concept comprises a personal identity and a social identityand that this social identity is based in comparisons people make between in-groups groups they belong to and out-groups groups they do not social exchange theory communication to. Since speech is a way to express group membership, people adopt convergence or divergence in communication to "signal a salient group distinctiveness, so as to reinforce a social identity". There are four main socio-psychological theories:. Similarity-attraction is one of the biggest contributors to the theory of Communication Accommodation.

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The similarity-attraction theory posits that "The more similar our attitudes and beliefs are to those of others, the more likely it is for them to be attracted to us. The social exchange process theory " The Social Exchange Theory is a theory that looks at how people evaluate their relationships. Social exchange theory communication the process of evaluating relationships, individuals want to feel as if they are receiving more from the relationship than they are expending within the relationship. In other words, people like to be in relationships where the rewards outweigh the costs.

Although most often convergence can bring forth rewards, there are some occasions when it can also bring forth costs such as "increased effort to converge, a loss of perceived integrity and personal and sometimes group identity".

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The causal attribution theory "[s]uggests that we interpret other people's behavior, and evaluate the individual themselves, in terms of the motivations and intentions that we attribute as the cause of their behavior" [8] It applies to convergence in that convergence might be viewed positively or negatively depending on the causes we attribute social exchange theory communication it: "Although interpersonal convergence is generally favorably received, and non-convergence generally unfavorably received, the extent to which this holds true will undoubtedly be influenced by the listeners attributions of the speaker's intent.

In this experiment, when individuals believed that the person from the different group used language convergence to reduce cultural barriers, they evaluated it more positively than when they attributed it to the pressures of the situation.

social exchange theory communication

However, when this same behavior was attributed to pressures in the situation forcing the other to converge, positive feelings were not so strongly evoked. The process of intergroup distinctiveness, as theorized by Tajfel argues, " Many of the principles and concepts from social identity theory are also applicable to communication accommodation theory. Under the influence of social psychology, especially social identity theory, communication accommodation theory are guided by mainly four assumptions. The first assumption indicates that people bring their past experience to conversations. Therefore, communication is influenced by situational conditions and initial reactions but also the "social-historical context communicqtion which the interaction is embedded". social exchange theory communication

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People's attitudes and beliefs, derived from those factors, determine the extent to which they are willing to accommodate in a conversation. The more similarities that they share with each other, the more likely for them to accommodate. The second assumption is concerned with how people perceive and evaluate a conversation. Perception is '"the process of attending to and interpreting a message'", [6] and evaluation is the "process social exchange theory communication judging a conversation". An example would be walking into the break room at work where two other coworkers are discussing a birthday celebration for the boss, the person who walked in would evaluate what they are talking about and determine how to proceed.]

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