Question: The purpose of this exercise is to apply rhetorical analysis techniques to a published argument in any format. To all my American readers, please understand I am writing in Australian English, thus the spelling may differ slightly, this is done intentionally since I am submitting this piece to an Australian university. If you are interested in reading another rhetorical analysis I wrote about another American politician, the click here.
His now famous Yes We Can speech was addressed to his Democrats in Chicago, an audience who generally sided with leftist yes we can spech thinking.
This aspect he clearly uses to his advantage in his speech. In addition to building upon a very favourable ethos, the speech attempts to use pathos to connect with the audience by uniting them through a shared sense of patriotism.
The celebratory nature of the speech meant that logos was rarely used, however this was a deliberate choice and arguably strengthened the speech. Fostering a positive ethos is an essential part in creating rapport between the orator and the audience; it disarms any suspicions or concerns which they might have originally held.
Obama, a shrewd politician attempts to emphasise his American yes we can spech in order to establish a common connection between him and his primary demographic; liberal Americans. He does this by standing in front of American flags, dressed in a suit, a symbol of power and might particularly in the western world. By quoting Abraham Lincoln; a man whose roots come from the city he is speaking in, Obama is able to lend credibility to his ethos by associating himself with a past president. Obama is also connecting his presidency with the romanticized American past and ideals and gives the notion that America will continue to stand as a beacon of hope against tyranny and injustice.
A skilled orator will be able to manipulate pathos in order to get the audience to emotionally invest into their message. Whilst pathos lacks the science and reason which logos presents, the ability to inspire is an immensely powerful tool to create social change. The hyperbole whips the crowd into a frenzy since human nature instinctively longs to feel like it has contributed to something that surpasses them read more an individual. The allusion that Obama requires the full participation of the nation to bring about change is a nod towards the democratic foundation of America. As a politician it is important to sustain spexh support and loyalty of the yes we can spech.
Whilst most speeches contain elements of pathos, logos and ethos, Obama decided to largely forgo logical arguments since they were already explored in the speeches leading up to his victory. Reflecting how a great orator can cut across the social division within a community and inspire all with their words.
Very helpfull and in-depth analysis of his rhetorics. Thanks for the comment. I used the word liberal in maybe an English or http://rectoria.unal.edu.co/uploads/tx_felogin/benjamin-franklin-s-theory-of-life-and/coca-cola-y-pepsi.php sense of the word. I know one simple method of earning money, I think you will like it. You are commenting using your Xpech