Coca cola mission and vision statement VideoWho We Are: The Coca-Cola Company coca cola mission and vision statement
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This paper is a strategic business analysis of The Coca-Cola Company, a leader in the beverage industry. Coca-Cola Company; headquartered in Atlanta, Georgia in the United States; manufactures nonalcoholic beverage concentrates which it sells to its bottling and canning partners all over the world.
It was founded in and we're currently one of misssion most successful businesses in the world. The company owns and markets more than nonalcoholic beverage brands in more than countries in the world. Mission statements describe an organization's purpose by clearly defining the objectives of the organization and the approach to be used in achieving them.
Vision statements provide a roadmap on what the company intends to achieve its objectives in the future. With achieving its mission to refresh the world, the company has had to offer multiple drinks to serve different markets that have greatly contributed to its success Girard, The statement is also focused on the customer as opposed to the product itself.
This ensures a high volume of sales. References Coca-Cola Icecek. Corporate Social Responsibilty report.
Available at [Retrieved December 3rd, ] Girard, R. Polaris Institute. Best Global Brands. Available at [Retrieved December 3rd, ] Riaz, S. Ontario: University of Western Ontario. The Coca-Cola Company. Annual Meeting of Shareholders.
2. Vision, Mission, Goals and Values
Annual Report. Available at [Retrieved December 3rd, ] Yadav, P. Learning from Cola-Cola. Stanford Social Innovation Review. Download full paperFile format:.]