Southwest airline case study - SuchS and employs over 60,00 people. Today, the brand differentiates itself through its customer service and fare transparency. Additionally, the different marketing teams were siloed, and employees were often hesitant to share ideas across teams. Southwest realized they needed to make it easier for team members to find and leverage customer insights so that they could continue innovating and delivering the exceptional experiences customers associate with their brand. They needed a tool that would allow them to centralize their customer insights so that their marketing team could easily find and leverage this information.
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Southwest airline case study VideoHow Southwest Airlines Out Performed \u0026 Outlasted Its Low Cost Competitors
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