Although a nonprofit organization is exempt from paying taxes, it still operates like a business. And just like other businesses, it can operate from a position of informed strategy or from a position of guessing. As a business owner, you know the value of doing your research, maximizing resources and generating revenues. Non-profits can benefit from the same strategies you use in your day-to-day business planning. If you are working with local nonprofits, follow the same SWOT Analysis guidelines to maximize the organization's effectiveness and bring the value of your expertise to help the charity fulfill its mission. In the simplest terms, strengths are advantages.
Look for advantages the nonprofit has that give it an edge toward fulfilling its mission. Strengths could be an internal donation source, strong funding, great leadership or such a strong message that people are inspired to help. For example, many small business owners work with local community charities such as a school parent organization.
Although these organizations often have many challenges, they have the strength of the history working with the school and a natural base of people wanting to help since it usually means helping their own kids and community. Parents expect to get requests from the parent organization, making it a warm situation to solicit funds or help.
Generally, business owners don't like to expose any weakness in the business because the owner can feel as if the business shouldn't have any weaknesses. As you know, smart business owners look honestly at weaknesses so they can develop strategies to improve them. Nln it comes to a nonprofit, the same is true.
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Organisation that might be a strength also has the potential to be a weakness. Ideally, weaknesses addressed properly can become strengths. For example, an organization might have a strong volunteer base and inspiring leadership but lacks someone who can effectively budget operational funds to maximize monies used to help the community. This is a weakness. This nonprofit might look to bring an accountant onto the board of directors to mitigate this weakness and ideally turn it into a strength. Business leaders look for opportunities to take advantage of.
An example in business is being the first chiropractor in a town filled with athletes looking for non-surgical relief of pain. Nonprofits need to seek the same types of lrofit to exploit. Opportunities can be in marketing or specific types of events that promote the mission of the nonprofit.
For example, if a local charity to help kids with autism is looking to raise money and awareness, they could hold a large event such as a gala or charity golf event. If the local country club in the heart of the community is seeking to expand its community profile and membership, this is an opportunity for the two organizations to join forces and put on an event. As with any business organization, threats exist and need to be addressed. Threats include laws, regulations and even aggressive competition.]